Have you ever wondered what is the font used in some of the logos you see? Well, that thought occurred to me one day while I was passing by Orchard.
From what I know, most of the fonts we see everyday commercially, on the web or while reading can be divided in Serifs (Times New Roman), San Serif (Arial, Helvetica, Futura, Verdana) and Script (those cursive looking letters).
(http://www.adobe.com/type/browser/classifications.html)
I've guessed some of them and I'm pretty sure I'm wrong for most of them. However, I've intended this post as more of a reference when you are designing your own logo, posters, presentations and titles.
By choosing a good font, you might be able to convey a certain image (like the overly expensive luxury brands here =) ).
Isetan - Meta, Futura
Serif
Armani - Bodoni
GAP - Spire Regular
Prada - Engravers' SB
Sans Serif
BCBG - Looks a bit like Avant Garde, Engraver's Gothic
BCBG - Looks a bit like Avant Garde, Engraver's Gothic
Bread & Butter - Frutiger, Univers, Gill Sans
Chanel - Avenir, Akzidenz Grotesk, Engraver's Gothic
Louis Vutton - Futura Medium
Takashimaya - Looks a bit like Rockwell
ALDO - Looks similar to the font used for BCBG, maybe Engraver's Gothic
Marc Jacobs - Sackers Gothic Medium, or something similar to the BCBG, ALDO
Ngee Ann City - Arial? (Personally, it looks a bit dated..)
Script & Misc
ION Orchard - Comic Sans? VAG Rounded
Salvatore Ferragamo - Some custom script
For Fun
References
Basics of Typography
http://designshack.co.uk/articles/typography/8-rules-for-creating-effective-typography
If you have Illustrator, you can design some pretty nice text
http://designshack.co.uk/articles/graphics/an-in-depth-guide-to-working-with-typography-in-illustrator
This is a pretty good introduction to some classic fonts: http://www.blog.spoongraphics.co.uk/articles/25-classic-fonts-that-will-last-a-whole-design-career
(Did this while waiting to install COMSOL.. 8 more GB to go.. =p )
Basics of Typography
http://designshack.co.uk/articles/typography/8-rules-for-creating-effective-typography
If you have Illustrator, you can design some pretty nice text
http://designshack.co.uk/articles/graphics/an-in-depth-guide-to-working-with-typography-in-illustrator
This is a pretty good introduction to some classic fonts: http://www.blog.spoongraphics.co.uk/articles/25-classic-fonts-that-will-last-a-whole-design-career
(Did this while waiting to install COMSOL.. 8 more GB to go.. =p )
No comments:
Post a Comment